Marketing

Goal: Help the buyers “see” their new home with their personal belongings inside (which may be different from yours).
Why: Your home is a collection of items that make the house uniquely yours.
How: Eliminate and minimize distractions, empty space is desirable now.
What: Store most all the family photos, knick knacks and items with personal meanings.
Success: When you feel like a guest in someone else’s house you have succeeded.

Goal: Remove all reasons a buyer could use NOT to buy your house.
Why: Buyers want a move-in ready home.
How: Repair, paint and clean.
What: Neutralize wall colors, repair damaged walls and doors, clean windows, mirrors and carpeting.
Success: When your house looks, smells and feels like a new house. Buyers want something new and getting your house as close to new as possible will win buyers desire.

Goal: Remove all reasons a buyer could use NOT to buy your house.
Why: Today’s buyers lead busy lives and expect their new home to be ready to meet their needs and impress family and friends.
How: Complete quick updates that increase desire.
What: Replace dated fixtures (polished brass) with current styles and colored fixtures (door knobs, drawer pulls, lights).
Success: When guests enter your house, pause and compliment the “new” look of your home.

Goal: Create bright inviting spaces that are welcoming and attract the buyers attention.
Why: Clutter disrupts the buyers attention and introduces unwanted thoughts.
How: Create a primary focal point in each space and remove all distractions.
What: Arrange furniture to maximize open space.
Success: When guests linger, relax and feel “at home” in your house.

Goal: Wow the buyers and generate excitement to tour your home in person
Why: The first showing is online so make it count
How: Schedule the photo shoot when the lighting is at its best
What: Open window shades and remove windows screens to allow natural light into the spaces.
Success: When the resulting photos cause you to question the desire to move from this house.

Goal: Allow the buyers to walk thru your home and see all angles.
Why: Minimize disruptions to your life by eliminating the casual shoppers that are “just looking”.
How: I hire experienced professional photographers that have proven results with me.
What: Interior photos, exterior photos and photos of nearby amenities that buyers need and want.
Success: When family and friends compliment you on the layout of your house.

Social Media (Facebook/Instagram) – the greater the visibility the more eyes.
Regional Multiple Listings Service – Primary source of agents and popular sites (Zillow, Realtor.com, etc).
Email – useful for unique properties and targeting buyers with specific wants and needs.

Goal: To minimize disruption to your life and create urgency in buyers to act quickly to purchase
What: Publish details, photos and 3D tours to public sites
Why: To build anticipation and desire with home buyers
How: Utilize digital marketing tools listed above
Success: When the showing slots fill in advance of opening your home for tours.

Yard sign – Useful for alerting neighbors (so they can tell their friends about the opportunity in their neighborhood).
Flyers – For home buyers to take and revisit what they just toured. Also to show and share with family and friends.

Goal: Maximize public exposure with minimum disruption to you, your family and pets.
Why: Physically touring a home reveals nuances that pictures fail to capture.
What: Play soft calming music and bake cookies for guests.
How: Hold an open house the first weekend open for public showings.
Success: When people arrive prior to the scheduled start time and multiple groups tour at the same time. (This increases the urgency to act in interested buyers).